Privacy Notice
Preamble
With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to simply as “data”) that we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the course of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”).
The terms used are not gender-specific.
Status: January 1, 2026
Controller
Ela Odjai Toussaint
Griebenowstraße 12
10435 Berlin
Germany
Email address: ela.odjai.toussaint@web.de
Telephone: +49 176 80720453
Imprint: www.elaodjaitoussaint.com/imprint
Overview of Processing Activities
The following overview summarizes the types of data processed, the purposes of processing, and refers to the data subjects concerned.
Types of processed data:
Inventory data
Location data
Contact data
Content data
Usage data
Meta, communication, and procedural data
Log data
Categories of data subjects:
Communication partners
Users
Purposes of processing:
Communication
Security measures
Reach measurement
Conversion measurement
Organizational and administrative processes
Server monitoring and error detection
Feedback
Provision of our online offering and user-friendliness
Information technology infrastructure
Public relations
Relevant Legal Bases
Relevant legal bases under the GDPR:
Below you will find an overview of the legal bases under the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or establishment. If more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.
Consent (Art. 6(1)(a) GDPR): The data subject has given consent to the processing of their personal data for one or more specific purposes.
Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR): Processing is necessary for the performance of a contract to which the data subject is a party or for taking steps at the request of the data subject prior to entering into a contract.
Legitimate interests (Art. 6(1)(f) GDPR): Processing is necessary for the purposes of the legitimate interests pursued by the controller or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not override those interests.
National data protection regulations in Germany:
In addition to the GDPR, national data protection regulations apply in Germany, in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains, among other things, specific provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transfers as well as automated decision-making in individual cases, including profiling. State data protection laws of the individual federal states may also apply.
Security Measures
In accordance with the legal requirements and taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of risks to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.
These measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, availability control, and separation of data. Furthermore, we have established procedures to ensure the exercise of data subject rights, the deletion of data, and responses to data security incidents. We also consider the protection of personal data during the development or selection of hardware, software, and processes in accordance with the principles of data protection by design and by default.
Securing online connections using TLS/SSL encryption technology (HTTPS):
To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user’s browser (or between servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured with an SSL/TLS certificate, this is indicated by “HTTPS” in the URL, signaling to users that their data is transmitted securely and encrypted.
Transfer of Personal Data
In the course of processing personal data, it may be transferred to other entities, companies, legally independent organizational units, or individuals, or disclosed to them. Recipients of this data may include, for example, service providers entrusted with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients to protect your data.
International Data Transfers
Processing in third countries:
If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosing or transferring data to other persons, entities, or companies (which may be apparent from the provider’s address or from explicit references in this privacy policy), this is done in accordance with legal requirements.
For data transfers to the United States, we primarily rely on the Data Privacy Framework (DPF), which was recognized as an adequate legal framework by an adequacy decision of the European Commission dated July 10, 2023. In addition, we have concluded standard contractual clauses with the respective providers in accordance with EU Commission requirements.
This dual safeguard ensures comprehensive protection of your data. The DPF serves as the primary layer of protection, while the standard contractual clauses provide additional security. Should changes occur regarding the DPF, the standard contractual clauses serve as a reliable fallback mechanism.
For each service provider, we inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the U.S. Department of Commerce.
For data transfers to other third countries, appropriate safeguards apply, particularly standard contractual clauses, explicit consent, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found on the European Commission’s website:
https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.
General Information on Data Storage and Deletion
We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are withdrawn or no other legal basis for processing exists. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if statutory obligations or special interests require longer retention or archiving of the data.
In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion of legal claims or for the protection of the rights of other natural or legal persons must be archived accordingly.
Our privacy notices contain additional information on the retention and deletion of data that applies specifically to certain processing operations.
If there are multiple statements regarding the retention period or deletion deadlines for a set of data, the longest period shall always apply. Data that is no longer retained for the originally intended purpose, but instead due to statutory requirements or other reasons, is processed by us exclusively for the reasons that justify its retention.
Retention and Deletion of Data: The following general periods apply to retention and archiving under German law:
10 years – Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, as well as the work instructions and other organizational documents required for their understanding (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 in conjunction with para. 4 HGB).
8 years – Accounting records, such as invoices and expense receipts (§ 147 para. 1 nos. 4 and 4a in conjunction with para. 3 sentence 1 AO, as well as § 257 para. 1 no. 4 in conjunction with para. 4 HGB).
6 years – Other business documents: received commercial or business correspondence, copies of sent commercial or business correspondence, and other documents insofar as they are relevant for taxation, e.g. hourly wage slips, operating cost accounting sheets, calculation documents, price labels, as well as payroll accounting documents insofar as they are not already accounting records, and cash register tapes (§ 147 para. 1 nos. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 nos. 2 and 3 in conjunction with para. 4 HGB).
3 years – Data required to consider potential warranty and damages claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and customary industry practices, is stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
Commencement of the Period at the End of the Year:
If a period does not explicitly begin on a specific date and is at least one year in length, it automatically begins at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships within which data is stored, the triggering event is the point in time at which the termination or other ending of the legal relationship becomes effective.
Rights of Data Subjects
Rights of data subjects under the GDPR:
As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. Where personal data concerning you is processed for the purposes of direct marketing, you have the right to object at any time to the processing of personal data concerning you for such marketing purposes; this also applies to profiling insofar as it is related to such direct marketing.
Right to withdraw consent: You have the right to withdraw any consent you have given at any time.
Right of access: You have the right to request confirmation as to whether personal data concerning you is being processed and to obtain access to such data as well as further information and a copy of the data in accordance with the statutory requirements.
Right to rectification: In accordance with the statutory provisions, you have the right to request the completion of personal data concerning you or the rectification of inaccurate personal data concerning you.
Right to erasure and restriction of processing: In accordance with the statutory provisions, you have the right to request that personal data concerning you be erased without undue delay, or alternatively, in accordance with the statutory provisions, to request the restriction of the processing of such data.
Right to data portability: You have the right to receive personal data concerning you that you have provided to us, in accordance with the statutory provisions, in a structured, commonly used and machine-readable format, or to request that it be transmitted to another controller.
Right to lodge a complaint with a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the provisions of the GDPR.
Provision of the Online Offering and Web Hosting
We process users’ data in order to be able to provide them with our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the users’ browser or end device.
Types of data processed: Usage data (e.g. page views and duration of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons). Log data (e.g. log files relating to logins or the retrieval of data or access times).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); security measures; reach measurement (e.g. access statistics, recognition of returning visitors); conversion measurement (measurement of the effectiveness of marketing measures). Server monitoring and error detection.
Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Further information on processing activities, procedures and services:
Provision of the online offering on rented storage space: For the provision of our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also referred to as a “web hoster”); legal basis: legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files”. The server log files may include the address and name of the accessed websites and files, date and time of access, amounts of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files may be used, on the one hand, for security purposes, e.g. to avoid server overload (especially in the case of abusive attacks, so-called DDoS attacks), and, on the other hand, to ensure server utilization and stability; legal basis: legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.Squarespace: Squarespace provides software as a service for the creation and hosting of websites; service provider: Squarespace Ireland Ltd., Le Pole House, Ship Street Great, Dublin 8, Ireland; legal basis: legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); website: https://www.squarespace.com; privacy policy: https://www.squarespace.com/privacy; data processing agreement: https://www.squarespace.com/dpa.
Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.squarespace.com/dpa).
Use of Cookies
The term “cookies” refers to functions that store information on users’ end devices and read it from them. Cookies may also be used for various purposes, such as ensuring functionality, security and convenience of online offerings, as well as for creating analyses of visitor flows. We use cookies in accordance with the statutory provisions. Where required, we obtain users’ consent in advance. If consent is not required, we rely on our legitimate interests. This applies where the storage and reading of information is essential in order to provide expressly requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our online offering. Consent may be withdrawn at any time. We clearly inform users about its scope and which cookies are used.
Information on data protection legal bases:
Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Storage duration:
With regard to storage duration, the following types of cookies are distinguished:
Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online offering and closes their end device (e.g. browser or mobile application).
Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status may be stored and preferred content displayed directly when the user visits a website again. Likewise, usage data collected by means of cookies may be used for reach measurement. If we do not provide users with explicit information about the type and storage duration of cookies (e.g. as part of obtaining consent), users should assume that these are permanent and that the storage duration may be up to two years.
General information on withdrawal and objection (opt-out):
Users may withdraw the consent they have given at any time and may also object to processing in accordance with the statutory provisions, including by means of their browser’s privacy settings.
Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
Data subjects: Users (e.g. website visitors, users of online services).
Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR). Consent (Art. 6(1) sentence 1 lit. a GDPR).
Further information on processing activities, procedures and services:
Processing of cookie data on the basis of consent: We use a consent management solution by means of which users’ consent for the use of cookies or for the procedures and providers named within the consent management solution is obtained. This procedure serves to obtain, document, manage and withdraw consent, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on users’ end devices. Within the scope of this procedure, users’ consents are obtained for the use of cookies and the associated processing of information, including the specific processing operations and providers named in the consent management procedure. Users also have the option to manage and withdraw their consents. The consent declarations are stored in order to avoid repeated requests and to be able to provide proof of consent in accordance with the statutory requirements. Storage is carried out server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device.
If no specific information on the providers of consent management services is available, the following general information applies: The duration of storage of the consent is up to two years. In this process, a pseudonymous user identifier is created and stored together with the time of consent, information on the scope of the consent (e.g. relevant categories of cookies and/or service providers), as well as information about the browser, the system and the end device used; legal basis: consent (Art. 6(1) sentence 1 lit. a GDPR).
Contact and Inquiry Management
When contacting us (e.g. by post, contact form, email, telephone or via social media) as well as within the scope of existing user and business relationships, the information provided by the inquiring persons is processed insofar as this is necessary to respond to the contact inquiries and any requested measures.
Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and duration of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
Data subjects: Communication partners.
Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g. collection of feedback via online forms); provision of our online offering and user-friendliness.
Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR). Performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR).
Further information on processing activities, procedures and services:
Contact form: When contacting us via our contact form, by email or through other communication channels, we process the personal data transmitted to us in order to respond to and handle the respective request. This generally includes information such as name, contact details and, where applicable, further information provided to us that is required for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; legal bases: performance of a contract and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b GDPR), legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Presence on Social Networks (Social Media)
We maintain online presences within social networks and, in this context, process user data in order to communicate with users active there or to provide information about us.
We point out that user data may be processed outside the European Union. This may result in risks for users, as, for example, the enforcement of users’ rights could be made more difficult.
Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles may be created based on users’ usage behavior and the interests resulting therefrom. These profiles may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to users’ interests. For this reason, cookies are generally stored on users’ computers in which users’ usage behavior and interests are stored. In addition, data may also be stored in the usage profiles independently of the devices used by users (in particular if they are members of the respective platforms and logged in there).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.
Also in the case of requests for information and the assertion of data subject rights, we point out that these can be exercised most effectively with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. Should you nevertheless require assistance, you may contact us.
Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or visual messages and posts as well as the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and duration of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Communication; feedback (e.g. collection of feedback via online forms); public relations.
Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”.
Legal bases: Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Further information on processing activities, procedures and services:
Instagram: Social network enabling the sharing of photos and videos, commenting on and favoriting posts, sending messages, and subscribing to profiles and pages; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; legal basis: legitimate interests (Art. 6(1) sentence 1 lit. f GDPR); website: https://www.instagram.com; privacy policy: https://privacycenter.instagram.com/policy/.
Basis for third-country transfers: Data Privacy Framework (DPF).
Plug-ins and Embedded Functions and Content
We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos or city maps (hereinafter collectively referred to as “content”).
Integration always requires that the third-party providers of this content process users’ IP addresses, as they would otherwise not be able to send the content to users’ browsers. The IP address is therefore required for the display of this content or functions. We endeavor to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. Through these pixel tags, information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on users’ devices and may include, among other things, technical information about the browser and operating system, referring websites, the time of the visit, as well as other details regarding the use of our online offering, and may also be combined with such information from other sources.
Information on legal bases:
If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and user-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
Types of data processed: Usage data (e.g. page views and duration of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons); location data (information on the geographical position of a device or a person).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness.
Retention and deletion: Deletion in accordance with the information in the section “General Information on Data Storage and Deletion”. Storage of cookies for up to two years (unless otherwise stated, cookies and similar storage methods may be stored on users’ devices for a period of up to two years).
Legal bases: Consent (Art. 6(1) sentence 1 lit. a GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f GDPR).
Further information on processing activities, procedures and services:
Google Maps: We integrate maps from the service “Google Maps” provided by Google. The data processed may in particular include users’ IP addresses and location data; service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; legal basis: consent (Art. 6(1) sentence 1 lit. a GDPR); website: https://mapsplatform.google.com/; privacy policy: https://policies.google.com/privacy.
Basis for third-country transfers: Data Privacy Framework (DPF).
Amendment and Update
We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an action on your part (e.g. consent) or any other individual notification.
If we provide addresses and contact details of companies and organizations in this privacy policy, please note that these addresses may change over time and we ask you to verify the information before making contact.
Definitions of Terms
In this section, you will find an overview of the terminology used in this privacy policy. Where the terms are legally defined, those legal definitions shall apply. The following explanations are primarily intended to aid understanding.
Inventory data: Inventory data includes essential information required for the identification and administration of contractual partners, user accounts, profiles and similar assignments. This data may include, among other things, personal and demographic details such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, institutions or systems by enabling clear identification and communication.
Content data: Content data includes information generated in the course of creating, editing and publishing content of all kinds. This category of data may include text, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself, but also includes metadata that provides information about the content, such as tags, descriptions, author information and publication dates.
Contact data: Contact data is essential information that enables communication with individuals or organizations. It includes, among other things, telephone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
Conversion measurement: Conversion measurement (also referred to as “visit action evaluation”) is a process used to determine the effectiveness of marketing measures. As a rule, a cookie is stored on users’ devices within the websites on which the marketing measures take place and is then retrieved again on the target website. For example, this allows us to track whether advertisements placed by us on other websites were successful.
Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about how data is processed, transmitted and managed. Meta data, also known as data about data, includes information that describes the context, origin and structure of other data. This may include information about file size, creation date, the author of a document and change histories. Communication data records the exchange of information between users via various channels, such as email correspondence, call logs, messages on social networks and chat histories, including the parties involved, timestamps and transmission channels. Procedural data describes processes and workflows within systems or organizations, including workflow documentation, logs of transactions and activities, as well as audit logs used to track and verify operations.
Usage data: Usage data refers to information that records how users interact with digital products, services or platforms. This data includes a wide range of information showing how users use applications, which functions they prefer, how long they remain on certain pages and which paths they take through an application. Usage data may also include frequency of use, activity timestamps, IP addresses, device information and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content and improving products or services. In addition, usage data plays a crucial role in identifying trends, preferences and potential problem areas within digital offerings.
Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more specific characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
Log data: Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyze system problems, monitor security or create performance reports.
Reach measurement: Reach measurement (also referred to as web analytics) is used to evaluate visitor traffic to an online offering and may include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online offerings can, for example, recognize at what times users visit their websites and which content they are interested in. This enables them, for example, to better tailor website content to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
Server monitoring and error detection: With the help of server monitoring and error detection, we ensure the availability and integrity of our online offering and use the processed data to technically optimize our online offering. Performance, utilization and comparable technical values are processed, which provide information about the stability and any anomalies of our online offering. In the event of errors or irregularities, individual requests from users of our online offering are recorded in order to identify and resolve sources of problems.
Location data: Location data is generated when a mobile device (or another device with the technical prerequisites for location determination) connects to a radio cell, a Wi-Fi network or similar technical means and location-determination functions. Location data serves to indicate the geographically determinable position on Earth at which the respective device is located. Location data may be used, for example, to display map functions or other location-dependent information.
Controller: A “controller” is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: “Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data, whether collection, evaluation, storage, transmission or deletion.
Created with the free Datenschutz-Generator.de by Dr. Thomas Schwenke and translated into English.